Rakuten.ca Reviews 12,854

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the opportunity to earn cash back on purchases they would make anyway, considering it a nice bonus and a great concept overall. People find the platform functional and easy to use, with many highlighting the convenience of automatic notifications for cash back offers on participating sites. Consumers also value the deals, with some mentioning significant cash back percentages on certain retailers. However, opinions are divided regarding discounts, customer service, and refunds. Some users have reported issues with receiving cash back, occasionally needing to contact support and provide proof of purchase to get credited. Others have noted delays in receiving payments and inconsistencies in cash back postings. A few reviewers also mentioned that some stores might increase prices when accessed through Rakuten links, which could affect the overall value.

Based on these reviews

Rated 4 out of 5 stars
Invited

Using the Firefox extension makes it easy to use Rakuten when shopping online and I've found that I've made quite a bit of money back, especially when taking advantage of special deals. The only n... See more

Rated 4 out of 5 stars
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I love getting money back. The only down side is that I continually carry a balance… perhaps once a year you should cash out the entire balance so we aren’t carrying over an amount.

Rated 4 out of 5 stars
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I have been using and enjoying Rakuten for several years. I have noticed lately however that cash back is not credited as quickly as it used to be. And since the app actually posts the timeframe for c... See more

Rated 4 out of 5 stars
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I've been using Rakuten since it was called Ebates and generally, it's excellent. Support is great on most occasions, I have however had problems with CashBack from one specific company. They have rep... See more

Rated 5 out of 5 stars
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Michelle was great in helping resolve the issue I had. I was away by the time I went to deposit the cheque, it was dated more than 3 mos, the bank was not able to deposit it. Explaining the situation,... See more

Rated 5 out of 5 stars
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Been using Rakuten for over 5 years and have accumulated lots of cash back returned to me which is a huge help for a family of 5. From everyday purchases at Walmart to big purchases at Best buy or tra... See more

Rated 5 out of 5 stars
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It was great to receive some cash back on hotel prices that we paid on our trip to Switzerland, particularly as we were able to take advantage of the bonus 10% back offer! The hotels there are pricey,... See more

Rated 5 out of 5 stars
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At the outset, I was quite doubtful about Rakuten, despite the high praise it received on online forums. But when I saw the cash back from my purchases deposited into my bank account, my doubts vanish... See more

Rated 3 out of 5 stars

Some links from Rakuten, such as those for Agoda, may redirect you to a URL with additional parameters, like www_agoda_com/?cjdata=MXx..., instead of simply www_agoda_com. If you log in through the li... See more

Rated 5 out of 5 stars
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I love Rakuten! I've been using Rakuten for about 1.5 years and have earned approximately $1500 (I do shop quite a bit). Rakuten promos certainly influence my purchasing habits. I have been burned a... See more

Rated 5 out of 5 stars
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It’s great all around but the only constructive criticism I would say is that you tell us we’re going to get a check on a certain date and then it doesn’t come until much much later than the date give... See more

Rated 5 out of 5 stars
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I have enjoyed using Rakuten for many years now on many transactions and love the Big Fat Cheque when it comes. It's easy to use, easy to track and I have appreciated the prompt assistance and resolut... See more

Rated 5 out of 5 stars
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I love using Rakuten.... Since I signed up I've received my quarterly cash back cheques without fail. I've invited lots of friends and family to join and the rewards are fantastic. One year I... See more

Rated 3 out of 5 stars
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did not get my money for several purchases from walmart. sent an inquiry to tell you I did not receive the first one when it happened, but you really offered no assistance other than to say -- upgra... See more

Rated 5 out of 5 stars
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With Rakuten I get cash back for places online that I shop. Waiting for those times when there are higher percentages cash back is a big bonus. When I do price comparisons I check what I will be getti... See more

Rated 4 out of 5 stars
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If I was asked a few years ago, I would have given five stars but Rakuten does not offer the same stores as before and a lot of stores have stopped giving cashback, ie. Sportchek, Canadian Tire. I hav... See more

Rated 5 out of 5 stars
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Rakuten is super easy to use! Since I'm shopping anyway, it's great to get some money back. It's a nice little bonus. The only downside is that it takes about two weeks to receive my check after getti... See more

Rated 5 out of 5 stars
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I love online shopping and Rakuten tells me when I am on a site that offers cash back, and what sites are offering higher cash back each day. Every few months I get a notification that cash back has... See more

Rated 4 out of 5 stars
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It's nice to have a little bit of discount/cash back, but the effort it takes is almost not worth it. They have a good selection of brands, but it's not comprehensive (like a CC would be) The money... See more

Rated 5 out of 5 stars
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Always delivering on promises to never leave money on the table. Before any purchases I always check to see if items can be purchased through any of Rakuten’s affiliate stores. An just to make sure I... See more

Rated 5 out of 5 stars
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When Rakaten has a better promotion say have 12% cash back reward , Rakaten will) send notice to customers to know ahead. That is a good service,👍. Originally, when Rakaten bought over eBates, I en... See more

Rated 3 out of 5 stars
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I don't at all like that I have to fight for my cash rebates, which often do not appear unless or until I do. If a company does not report the purchase made I feel it is the job of Rauten employees,... See more

Rated 4 out of 5 stars
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I enjoy receiving cashback through rakuten. However, the only issue I have is, while some stores follow up and give cashback, others do not. This means I have to frequently request rakuten to manually... See more

Rated 5 out of 5 stars
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It's so nice to get a little cash back when I buy things online. Although it may not seem like much per transaction it does add up. I find it particularly helpful that I get a notice when I am on a... See more

Rated 4 out of 5 stars
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If you used it for online shopping, cash back is easy and almost automatic. Otherwise, for travel sites like Booking.com, Expedia, Viator, etc: it will take between 6 weeks to 4 months to get your ca... See more

Rated 5 out of 5 stars
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Does not get any easier - once the extension is installed it’s pretty much automatic. Cash back through e-transfer speeds up the payment process.

Rated 5 out of 5 stars
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Rakuten is the best- to be able to get a little something back for purchases you are already going to make is wonderful! Periodically they have deals for as much as 25% cash back for certain retailers... See more

Rated 5 out of 5 stars
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I signed up for Rakuten almost 2 years ago and I'm really happy with all the cash back I've received. I don't do too much online shopping but it is definitely an incentive and I can see how the benefi... See more

Rated 4 out of 5 stars
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I've been a member for many years. I wasn't making much money until Rakuten added one of my favourite online stores. Even when my "Money Bank" was small, I received my "Big Fat Cheque" on time. I hav... See more

Rated 4 out of 5 stars
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It is usually good but there have been more than one occasion I bought items because of cash back and didn't get it. Your process to try to claim the cash back is too difficult as I couldn't do what w... See more

Rated 4 out of 5 stars
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I love using Rakuten when I buy online. They have lots of stores, that you can get %'s back in cash. The only thing I DON'T like is some of the stores raise the prices on items when you enter their we... See more

Rated 5 out of 5 stars
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I just love Rakuten! I love the notification letting me know I'm getting money. I love the updates that let me know that there's a percentage increase and I love how i just get cheques in the mail! If... See more

Rated 4 out of 5 stars
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The cashback comes in quick most of the time, and when it doesn't I can contact customer service and they'll add the cash back. I had to wait a few months for a particular cash back but I'm glad I got... See more

Rated 4 out of 5 stars
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I always love rakuten..since it was ebates. There is always lots of business on their website to chose to shop cash back from. I rarely have issues on getting my cash back but when I do they ar... See more

Rated 5 out of 5 stars

Excellent service from the Rakuten Customer Service Support team. They were able to help me out with my cash back issue! Quick responses and went above and beyond to assist. Love using Rakuten!

Rated 5 out of 5 stars
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I’ve been using ebates since it started. I always use it if there is a service that I’m ordering from online. I enjoy getting those big fat cheques.

Rated 5 out of 5 stars

Two orders did not appear in my cashback. Michele was quickly able to ask me for the documents required and get them added to my account. Very professional, efficient and polite!

Rated 5 out of 5 stars
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How can you not rate this 5 stars? Cashback adds up if you do it regularly. Since I began, I've got over $1,400.00 back. And I particularly like the tracker that tells you that. Pro tip: When you... See more

Rated 5 out of 5 stars
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Never had a bad experience yet. The customer service is really helpful in helping me get my cashback that didn't show up. Would and have definitely recommended this app to friends and family.

Rated 5 out of 5 stars
Invited

Variety of merchants offered for cash back is great. There is nothing to buy over and above what you would have purchased anyways - so why not enjoy free money! It’s a no-brainer!!

Rated 5 out of 5 stars
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When I shop I don't have to worry about signing in they are automatically in all my stores. You can check on line to see what you are accumulating..and see when your check will be sent out. I love too... See more

Rated 5 out of 5 stars
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I got a great discount on a vacuum cleaner. The combination of the discount from Rakuten, and the fact that the vacuum cleaner was already on sale, made it a fabulous deal.

Rated 5 out of 5 stars
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Very fair and clear information Fair rewards and not a lot of work to gain the rewards! A pleasant surprise that it works well in these difficult times!

Rated 5 out of 5 stars
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I LOVE Rakuten!! I never miss the opportunity to use it when shopping on line. It’s a user friendly app and I tell everyone to use it, I mean, why not get cash back for shopping!!

Rated 5 out of 5 stars
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They couldn't have made it easier to earn cash back. Just download the app, select the place you're making a purchase from and then you're set.

Rated 5 out of 5 stars
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I have used Rakuten for years. Bonus days are great. And just getting a little bonus back on things you would be purchasing anyways is nice!

Rated 5 out of 5 stars

Great point rewards. Just wish it is easier for newcomers.

Rated 5 out of 5 stars

A few times there were issues with cash backs on orders placed through Rakuten. When I've contacted Rakuten support and provided proof of order, they've gone ahead and credited me with the cashback ev... See more

Rated 5 out of 5 stars

No matter the problem their team is always there to help! I was skeptical at first and seemed like some sort of scam but I assure you its not. I can't believe everyone in the world isn't using this fo... See more

Rated 5 out of 5 stars
Invited

Rakuten is awesome! I love getting a little cash back at stores on Rukuten. If I’m shopping at certain stores anyways… it’s great to purchase through Rakuten! Thanks for having a variety of stores.... See more

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Company details

  1. Cashback Provider

Written by the company

Since launching in 2012, Rakuten.ca (previously Ebates.ca) has helped its members - 8 million and counting - earn over $70 million in Cash Back at their favourite stores.

Written by the company

Since launching in 2012, Rakuten.ca (previously Ebates.ca) has helped its members - 7 million and counting - earn over $70 million in Cash Back at their favourite stores.

Where it Pays To Shop Online!

By connecting shoppers with over 750 top stores, everyone is bound to find one of their favourite stores, or discover something new on Rakuten.ca


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
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1-star

Replied to 41% of negative reviews

Typically takes over 1 month to reply


Rated 1 out of 5 stars

Rakuten completely stopped working …

Rakuten completely stopped working properly, or they try to keep your money: for 4 shopping trips after 1 month none appear in my balance
Staples Sep 17, 2025 - reported today, Oct 19, 2025
Temu Sep 22, 2025 - reported today, Oct 19, 2025
... couple more trips I reported earlier to customer support ... they appear after request, but really, should I track all my purchases and raise the issue????
It is really sad

October 19, 2025
Unprompted review
Rated 1 out of 5 stars

Noticed my last 7 purchases were not…

Noticed my last 7 purchases were not getting the cash back they have no trouble advertising. Was told only a few select items actually get you the cash back. Very sneaky company, would not recommend them to anyone.

October 13, 2025
Unprompted review
Rakuten.ca logo

Reply from Rakuten.ca

Hi Douglas. We list on each store's page on our site/app what items are excluded from Cash Back. We recommend checking the page before shopping to avoid any confusion.

Rated 2 out of 5 stars

Manual cash-back inquiry seems necessary more and more often

The cash back is appealing, however I find that more often than not, I need to go in and file a "where's my cash back" ticket. It feels scammy that they get access to our data, but don't provide the cash back unless I file a ticket.

This basically means I have to remember to go in manually after the cash back time period and go check to see if I did actually get the cash back, then file a ticket. I try my best to stay on top of it, but there are for sure a bunch of purchases I have made where I forgot that it was a rakuten purchase, did not file my cash back ticket (which shouldn't even be necessary), and did not get my cash back but rakuten accessed my data for that purchase.

October 4, 2025
Unprompted review
Rated 5 out of 5 stars
Invited

Michelle was great in helping resolve…

Michelle was great in helping resolve the issue I had. I was away by the time I went to deposit the cheque, it was dated more than 3 mos, the bank was not able to deposit it. Explaining the situation, Michelle, coordinated for the reissue of payment, and with the direct deposit option now, it got deposited into my account. Along the way, she updated me, and was very courteous in our interactions. Very helpful and willingness to help.

September 2, 2025
Rated 2 out of 5 stars
Invited

ever since someone broke into mu…

ever since someone broke into mu account and changed passwords and took possible money, I have no real contact other than they could find nothing, even though the written were not mine ,etc. I have had difficulties trying to make new passwords, I keep getting that account is not mine now - whose is it!!!

September 10, 2024
Rated 5 out of 5 stars
Invited

Easy to Use…

I have enjoyed using Rakuten for many years now on many transactions and love the Big Fat Cheque when it comes. It's easy to use, easy to track and I have appreciated the prompt assistance and resolution with any issues.

August 22, 2025
Rated 1 out of 5 stars
Invited

Rakuten has become complicated to use

I regularly shop online, making use of the Rakuten button on every purchase. I am unable to understand why, on occasion, the cashback is accepted and I receive the cashback, but most of the time it is seemingly cancelled and I do not receive the cashback. This has been a recurring issue, to the extent that I am nearly dissuaded from even continuing.

September 1, 2025
Rakuten.ca logo

Reply from Rakuten.ca

Hi there,

Thank you for reaching out and for sharing your experience with us. We’re sorry to hear about the trouble you’ve been having with your cashback not tracking consistently - we understand how frustrating that can be.

We’d like to look into this further for you. A member of our team will follow up with you directly via email as soon as possible to better understand what’s happening and help resolve the issue.

Best,
The Rakuten Team

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